Chunhua Jin, Xiaoxiao Zhai, Gaofeng Yue and Yanhong Ma: Evolutionary game analysis of product quality supervision of live-streaming marketing based on prospect theory (JNCA) 

  Volume 24, Number 6, 1287-1302, 2023

Evolutionary game analysis of product quality supervision of live-streaming marketing based on prospect theory

Chunhua Jin, Xiaoxiao Zhai, Gaofeng Yue and Yanhong Ma




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