Chunhua Jin, Xiaoxiao Zhai, Gaofeng Yue and Yanhong Ma: Evolutionary game analysis of product quality supervision of live-streaming marketing based on prospect theory (JNCA)
Volume 24, Number 6, 1287-1302, 2023
Evolutionary game analysis of product quality supervision of live-streaming marketing based on prospect theory
Chunhua Jin, Xiaoxiao Zhai, Gaofeng Yue and Yanhong Ma