Yixian Yuan, Jianrong Yao, Yujun Li, Kezhen Ying and Jinping Chen: Influence of user-generated content characteristics on consumers' purchase intention taking ``Xiaohongshu'' as an example (JNCA)
	Volume 23, Number 10, 2209-2226, 2022 Influence of user-generated content characteristics on consumers' purchase intention taking ``Xiaohongshu'' as an example Yixian Yuan, Jianrong Yao, Yujun Li, Kezhen Ying and Jinping Chen  Download   ONLINE SUBSCRIPTION (Library Only) PDF   PDF   Open Access (Free) Html   HTML                      For author            Copyright © 2022 Yokohama Publishers