Yixian Yuan, Jianrong Yao, Yujun Li, Kezhen Ying and Jinping Chen: Influence of user-generated content characteristics on consumers' purchase intention taking ``Xiaohongshu'' as an example (JNCA)
Volume 23, Number 10, 2209-2226, 2022
Influence of user-generated content characteristics on consumers' purchase intention taking ``Xiaohongshu'' as an example
Yixian Yuan, Jianrong Yao, Yujun Li, Kezhen Ying and Jinping Chen